Logos & Branding

Great Rivers United Way underwent a brand update in October 2024. Corporate and funded partners should refer to the following brand standards moving forward.

Also of note with the brand update: the phrase “LIVE UNITED” has been retired, and as such, LIVE UNITED t-shirts will no longer be available. Instead, we will be offering t-shirts with the phrase “UNITED IS THE WAY.” As always, corporate partners have the option to place an order for co-branded t-shirts to show off their commitment to Great Rivers United Way and the community!

Great Rivers United Way logos

Please download the correct logo based on intended use – print or digital – AND the color of the background upon which you are placing the logo – white or color/photo.

• Localized logo for print use – white background (Great Rivers United Way in blue)
• Localized logo for print use – color/photo background (Great Rivers United Way in white, clear)
• Localized logo for digital use – white background (Great Rivers United Way in blue)
• Localized logo for digital use – color/photo background (Great Rivers United Way in white, clear)

Color Palette

• Blue
  • Pantone 2728 C
  • C:93 M:78 Y:0 K:0
  • R:0 G:68 B: 181
  • HEX: #0044B5
• Red
  • Pantone Bright Red C
  • C:0 M:91 Y:88 K:0
  • R:253 G:55 B:44
  • HEX: #FD372C
• Yellow
  • Pantone 7549 C
  • C:0 M:30 Y:100 K:0
  • R:255 G:186 B:0
  • HEX: #FFBA00

Fonts

• Antonio — to be used for headlines only, set both as bold and ALL CAPS
• Palanquin — to be used for body copy in regular and/or sub-heads in bold

If you have any brand-related questions or need a vector logo, please contact Marketing Director Adrianne Olson at aolson@gruw.org or (608) 796-1400, ext. 106.